Verbiage for New Children’s Brand

I was approached to develop a tag line, mission statement, and about page for a lovely faith-based children’s toy company. I loved the company title and really enjoyed the project.

VO for Brand Video

Written for a brand launch. The final video is here.

About page

This client has a passion for a name that was unusual, and not immediately descriptive.

The challenge was to explain the company, the name, and the philosophy in a way that unified the brand.

Event naming

A fund-raising client was celebrating their 100th year of business, and had events throughout the year to continue its drive.

They were looking for a name for the entire year of events.

After a lengthy video call, four options were presented, and they went with the wild card. No revisions were requested. A hole in one.

About page

A career coach client had a clear vision of her name and her brand, but was less sure of how to explain the name in the context of work.

This About copy helped solidify the Brand’s vision for how to present itself.